“Reap what we sow”
We are suppliers of quality Fishing baits based in Norfolk.

Our own range of high quality products to provide a fish bait that is made by Anglers, for Anglers.

With over 50 years of fishing experience and previous works within the fishing trade, the next logical step was to start our own fishing bait business.
Taking on the big boys of fishing bait is no mean feat. With field testers on board and vast range of fishing knowledge we feel that our products offer the anglers of today the baits that they require.

Based in Norfolk, UK with the Norfolk broads on our doorstep and fishing lakes and rivers across the county. We can cover your fishing bait needs whether you are a leisure angler, match fisherman, specialist angler, predator angler or carp angler.

We are always looking at ways to improve and maintain your fishing bait needs. Variations of old classics, field testing within match and on the lake as well as new products, covering all your fishing bait requirements.